Our battery is smart and strong, so what should our spokesman be?

Let’s go ahead and tear the sleeves off that lab coat, shall we?

After many, many months of deliberation, we landed a revolution in Duracell advertising. The first time they’d had a brand character in thirty-four years. Their battery was smart and strong and so their character had to be as well.

Introducing, The Duracell Scientist. He counts his crunches logarithmically. He’s as in-tune with electrons and cathodes as he is aminos and creatine. Other scientists make fun of his muscles. Other jocks make fun of his glasses. But he’s on a mission. A mission to bring you all the information about better battery choices.

He’s the very, very clear embodiment of Duracell’s new tagline, “Built Different” and hopefully he’s here repping Duracell Batteries for years to come.

As mentioned in Adage and Muse By Clio.