Congratulations! You just got a new brand spokeswoman and you don’t even know it…
Ok, so, it’s 2023. Vanderpump Rules has gotten so good it’s dragged in thousands of new fans. Even non-reality-tv-people. Why? The most captivating unscripted television event since the first season of Survivor: #Scandoval.
Tom and Ariana were together. And then he cheats on her. Very publicly. Yadda yadda yadda… All normal reality TV until, during an interview about what Ariana’s life will be like without him, Tom decides to be a real douche about it and says this… (It’s in the case study too with more context).
Which is where Duracell jumped in. Hours after that comment aired we were in touch with Ariana, had a juicy clapback script put together, and were introducing the powers that be to their new spokeswoman.
We took a skeleton crew out to Valley Village, shot for four hours with Ariana, and put together something we all loved in a day ensuring that every line was dripping with shade, sarcasm, and double entendre for the fans.
The day after we launched, we were featured on Entertainment Tonight. Then Tiktok ate it up. We even managed to shortlist at Cannes.
AND THEN TOM DID IT AGAIN!
AND THEN TOM DID IT AGAIN!
So we got the band back together and clapped back a second time…
Except this time starring Tom’s assistant, Ann Maddox (no relation), who recently left his ass in the dirt to work for Ariana.
And we’ll keep doing it! #TeamAriana